An existing franchise can generally be assessed using the site's historical financial statements, recent trading performance, customer activity and established operating costs. A new or greenfield franchise site has no site-specific trading history, so the assessment may rely more heavily on forecasts, the franchise system, proposed location, fit-out budget, buyer experience, contribution and available cash reserves. New sites may also require funding for pre-opening costs and initial trading losses. Neither pathway is automatically easier to finance; the lender will assess the particular buyer, site, franchise system and complete funding requirement.Read our comparison of a new franchise site and an existing business.